For the first time ever, says Newsquest, the Brighton daily’s website recorded a unique user figure of 1,041,992. The previous high was 725,709 in February 2014.
Visits to the site broke all previous records with two million visits to the site in one month for the first time.
Website coordinator Matthew Brown said: “It’s an amazing achievement and one I’m very proud of.
“Having joined the company only 15 weeks ago, I’m pleased to be working with a switched on team of journalists and photographers who are producing content which is being read and shared by our website visitors.
“We’ve had a very strong news month, with some cracking stories and one which went viral.
“A quirky tale about a gran who had ray-repelling paint installed on her house going viral attracted more than 200,000 unique visitors in itself.”
Managing Director of The Argus Dawn Sweeney said that, “Even more pleasing than achieving one million unique visitors is that our visits are growing, proving we are producing content which our readers are coming back for.”
Leading audience statistics provider Hitwise reports the four rolling weeks ending November 1, that 66.7% of visits to the site were from the immediate post code areas. This equates to 1.42million visits from local people.
Editor of The Argus, Michael Beard said: “This is a really significant achievement for The Argus. As we move towards an ever increasing digital future, building our online audience is key to our business.
“It has taken some incredible work by all of the editorial team to achieve this and I hope they are proud to have reached such a milestone.”
According to Newsquest, The Argus record also comes on the back of strong growth across the Newsquest network, which has seen daily unique users increase by more than 50% year on year.
