Bauer Media says: Tapping into growing consumer trends that have been identified by Bauer Media, Wonderpedia offers a unique mix of content from the most important moments in history to futuristic technology, from the secrets of the animal kingdom to gripping world events, from the far reaches of outer space to the inner workings of the human mind. Curiosity is hardwired in us all – and Wonderpedia’s job will be to satisfy this need.
Wonderpedia magazine launches into a buoyant magazine category and will target a broad consumer base appealing to everyone with a curious nature and a thirst for knowledge with a core target demographic of ABC1 men aged 25-54 who need to know ‘something about everything and everything about something’.
The launch will be supported by a significant marketing campaign, valued at over £1 million. From 10th May a free special preview issue of the magazine will be distributed to over 200,000 consumers via several routes including a database of targeted Bauer Media consumers and physical sampling at museums and other relevant venues. The launch will be promoted in the news and current affairs science section of all major supermarkets and high street newsagents including Tesco, ASDA, Sainsbury’s, Morrisons and independent retailers.
In addition, there will be extensive cross-platform promotion across the Bauer portfolio including press advertising in London Lifestyle and specialist titles such as Empire, Digital Photography and Trail magazines, plus radio advertising using the Bauer Place portfolio of regional radio stations.
The website wonderpediamagazine.co.uk will be launched in tandem with the magazine to build an interactive relationship with consumers and to drive subscriptions.
The inaugural issue of Wonderpedia magazine will feature advertising covering the core editorial pillars from Peugeot and Staropramen.
“Bauer Media continues to invest in great magazine products and the launch of Wonderpedia magazine further demonstrates its commitment to provide engaging content to a range of audiences,” comments Paul Keenan, chief executive Bauer Media. “Wonderpedia is entering into a strong knowledge category and is unique in its tone and the way it offers a wide breadth of content differentiates it from existing UK magazines. It represents a fantastic opportunity for advertisers to connect with a group of engaged and educated male consumers.”
Abby Carvosso, Managing Director of Bauer Media London Lifestyle and Advertising adds, “Wonderpedia will be as surprising and unpredictable as the world that we live in. Every issue it will take readers on a voyage of discovery to further their understanding of the world, getting closer to the things that matter and reminding them of the everyday magic of the universe. Our extensive pre-launch research demonstrated that Wonderpedia will genuinely bring something new to the UK magazine category.”
Wonderpedia follows the successful launch of LandScape magazine on April 11 this year which has created the new ‘seasonal category’.
