Apptitude Media is giving its 162-year-old print magazine a thorough refresh.
The new-look magazine has been redesigned front-to-back to give more space to arresting images and in-depth analysis of the contemporary photography scene. In addition to expanding the page run, Apptitude has introduced a heavyweight premium cover stock, alongside three different high-quality papers inside, and bold new typography that reflects the visual sophistication of the global creative community.
Since its last major redesign six years ago, which saw BJP switch from its 150-year-old weekly format back to the monthly edition it began with in 1854, the magazine has launched iPad and iPhone editions, collected the title of Photography Magazine of the Year at the Lucies, and three years ago became an independent publisher following a management buyout.
“In that time there’s been a massive revival of interest in print, led by an army of small independent publishers with uncompromising standards and the shared belief that the coming together of provocative photography, sharp design and intelligent wordcraft should be an artform in its own right,” says editorial director Simon Bainbridge. “We share that passion. A magazine is much more than the sum of its glossy-wrapped parts; it should inspire, surprise, provoke and inform. We began our redesign with the objective of decluttering the pages and giving the photography space to be star billing. We also wanted to add a little change of pace to the different sections, which we’ve done with the layouts and use of four different paper stocks.”
The first new-look issue, the April edition, is out on 2 March.
