Customer Direct is the PPA’s event for direct and digital marketing professionals. The awards will be presented on Thursday 16 November at an event at the Jumeirah Carlton Tower Hotel in London.
The shortlists:
BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET
Summer Sale 2016, Hearst Magazines UK
The World of Cross Stitching: World Hits 250! Sampling A Stitch In Time, Immediate Media
Joint Subscription Package & #ReadEverywhere, London Review of Books
BEST USE OF DATA
Uplifting Revenue Through Email Automation Excellence, Future Publishing
Christmas Email Campaign, Haymarket Media Group
Christmas Launch Email Campaign 2016, Hearst Magazines UK
Annual Bundle (App Portfolio), Immediate Media
CUSTOMER DIRECT MAGAZINE OF THE YEAR
Country Walking, Bauer Media
The Week Junior, Dennis Publishing
Good Housekeeping, Hearst Magazines UK
SUBSCRIPTIONS TEAM MEMBER OF THE YEAR
Hannah Manning-Swallow, Dennis Publishing
Ella McCarthy, Hearst Magazines UK
Natalie Lawrence, Immediate Media
Lily Nguyen, Immediate Media
SUBSCRIPTIONS TEAM OF THE YEAR
Archant Subscriptions Team, Archant
Hearst Magazines UK
Subscriptions Marketing Team, Immediate Media
Apps and Digital Editions Team, Immediate Media
Marketing Department, London Review of Books
CUSTOMER RETENTION STRATEGY OF THE YEAR
Christmas Renewals Campaign, Archant
Merging Magazines, Maintaining Subscribers, Bauer Media
Building A Smart And Stylish Loyal Subscriber Base, PORTER Magazine, The Net-a-Porter Group
BEST USE OF E-COMMERCE
Greatmagazines.co.uk: Optimisation Performance, Bauer Media
Goosebumps & Ninjas, Transforming Our Subscription Sites, Dennis Publishing
Christmas Launch Email Landing Pages CRO Tests, Hearst Magazines UK
Christmas Campaign CRO Strategy, Hearst Magazines UK
E-commerce Future, Motor Sport Magazine
EMAIL MARKETING CAMPAIGN OF THE YEAR
Targeted. Segmented. Automated. Data Driven. Brilliant, Dennis Publishing
Christmas Email Campaign, Haymarket Media Group
Christmas Launch Email Campaign 2016, Hearst Magazines UK
IN-MAGAZINE PROMOTION OF THE YEAR
National Retail Inserts, Archant
Regional Retail Inserts, Archant
Airgun Shooter: Redesign & Subscriptions Campaign, Future Publishing
Cycling Plus: A Wheelie Good Birthday Celebrating 25 Years At No 1, Immediate Media
History Never Gets Old... BBC History Magazine Turns The BIG 200!, Immediate Media
Simply Crochet: Crochet-a-long: Hooked In For The Long Term, Immediate Media
INTEGRATED CAMPAIGN OF THE YEAR
The Week Takes On TV, Dennis Publishing
Cyclist: Cobbles And Climbs: The Race For The Yellow Jersey, Dennis Publishing
World Craft Week: Crafting on 7 Continents – Introducing Craft to a New Audience on a Global Scale, Immediate Media
60 Day Trial, Immediate Media
OFFLINE CAMPAIGN OF THE YEAR
Air Gunner: Pellpax Gift Incentive, Archant
Today's Quilter: Squaring The Circle: The Fight For Revenue, Immediate Media
BBC Countryfile Magazine: BBC Countryfile Live - The Cream Of The Crop, Immediate Media
DIGITAL MARKETING CAMPAIGN OF THE YEAR
Grow Subs Without Compromising The CPA, Bauer Media
The Week Junior, Cyclist, Computer Active: The Social Network - Engaging And Converting An Existing Audience, Dennis Publishing
Black Friday 2016, Hearst Magazines UK
January Sale Campaign, Hearst Magazines UK
Annual Bundle (App Portfolio), Immediate Media
Mollie Makes, Love Patchwork & Quilting, Simply Sewing: Bigger Is Better: A Sewing Success Story, Immediate Media
January Sale, Immediate Media
Christmas '16 - 60-Day Trial, Immediate Media
PPC Marketing, London Review of Books
SUBSCRIPTION REVENUE INITIATIVE OF THE YEAR (NEW CATEGORY)
Managing Overseas Subscriptions – The Introduction Of Continuous Credit Card Payments, Bauer Media
The Week: Adding Cash To The Stash: The Launch Of The Week Society, Dennis Publishing
The First News iHub, First News
Uplifting Revenue Through Email Automation Excellence, Future Publishing
Direct Debit - Hot Steppers, Immediate Media
Like, Share And Follow – Monetising Chat In The Crafting Community, Immediate Media
Apple News, Immediate Media
Links / further reading: Customer Direct 2017
