Elliott was previously Group Editor of Classic & Sportscar, where he played a role in both the creative and commercial success of the brand. He was with the brand for over 20 years and latterly in his role as Group Editor was responsible for not just the print magazine and website, but all the brand’s activities including its London show and other extensions, says the publisher.
Elliott said “I have been passionate about Octane magazine ever since it launched in the UK in 2003. I am truly honoured to be taking the helm of such an wonderful brand. This is my dream job and I am thrilled to have the opportunity to take Octane to new creative and editorial heights.”
Managing Director of Dennis Automotive James Burnay said: “The standard of applicants for the role was incredibly strong but James was the stand out candidate. His understanding of the Octane brand coupled with his market knowledge and experience was outstanding. I am very excited that James is joining us and can’t wait to start working with him and realising our creative and commercial ambitions for the Octane brand.”
Elliott commences his role on 9th October.