The brand overhaul consists of a new logo and re-launched corporate website, and is designed to provide greater clarity to the wide range of services the company provides to the corporate marketing, publishing and professional print markets.
The rebranding process consisted of re-positioning the company and developing its core values, says the company. The new logo contains three circles corresponding to the key corporate values of speed, expression and creativity, which are integrated to suggest fluidity and movement. The new corporate website consists of a more user-friendly interface and specific sections for each of the markets the company operates in.
Sharon D’Cruz, Senior VP Marketing said: “We’re really proud of the new look Express KCS. It gives us a strong and professional brand that signifies the importance of design. Express KCS is committed to providing high-end design and production work, and modernizing our brand identity is a really important step in the evolution of the company.”
The new brand identity was created in-house by the revamped design division at the company’s global headquarters in Gurgaon, India. Express KCS has recruited Vijaybahu Joshi into the newly created role of Design Director who will focus on adopting globally benchmarked design processes, brand strategy and semantic methodology to provide added value for customers.
Vijaybahu has previously worked for leading advertising agencies, brand consultancies and design firms in India. His portfolio includes brands such as American Express, Sony, Microsoft, IBM, Intel, ICICI Lombard, CitiFinancial, Lufthansa and Metlife.
About Express KCS
Express KCS says: “Express KCS is a global, independent provider of outsourced creative pre-media and production solutions. For more than 40 years, Express KCS has provided high-end services to newspaper and magazine publishers, ad agencies, corporations, and retailers.
Express KCS is ISO 9001certified and operates production centres in Gurgaon and Pune, India.”
