According to publishers Hearst Rodale: Successfully launched in February this year, Women’s Health was supported by a comprehensive range of promotional activity including a national press campaign, advertising in Hearst Magazines UK print and digital properties, promotion with key retail partners, and a 300K digital edition sampling drive on Apple newsstand.
As a result, the Women’s Health Spring issue beat its 85,000 target by selling a total of 95,098 copies.
Published on a quarterly basis, Women’s Health continues to be a completely unique offering in the women’s market, pioneering health and fitness as a lifestyle, with a fresh approach to psychology, sex, relationships, fashion, beauty and celebrity. Women’s Health emulates the ethos of its market-leading brother Men’s Health, applying the same award-winning formula of expertly-sourced, visually-arresting, service-based editorial.
Women’s Health Editor Farrah Storr says, "I'm thrilled with the response to our first issue. The fact that we have beaten both our sales and advertising targets validates our belief that there is a place for a well-being and lifestyle magazine like Women's Health UK in the market.”
Women’s Health has a proven track record globally and is the fastest-growing women’s lifestyle magazine in the world with the US selling more than 1 million copies.
The Summer issue of Women’s Health is on sale now. Also available as digital edition.
