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Future Plc announces ‘Operation: Future Gives Back’

Future Plc announced the launch of ‘Operation: Future Gives Back’ in early August, an initiative that explores charity efforts happening across its global network.

Future Plc announces ‘Operation: Future Gives Back’
Hugo Drayton: “We’re seeking to improve in the areas of responsibility, transparency and education to deliver opportunities for generations to come.”

Future Plc’s initiative is a part of the brand’s ‘Our Future, Our Responsibility’ business pillar aiming to inspire global change, says the publisher.

Hugo Drayton, chair of The Future Plc Responsibility Committee says: “We’re seeking to improve in the areas of responsibility, transparency and education to deliver opportunities for generations to come.”

‘Operation: Future Gives Back’, the publisher added, highlights charity efforts happening in the United States, with Future Plc brand, Tom’s Hardware first.

Tom’s Hardware partnered with ‘IncludingYou’ a year and a half ago after editor-in-chief Avram Piltch read a local NYC news article highlighting the charity’s work equipping students who need computers for virtual learning. The partnership sources donations of new and used PCs from OEMs, individuals and Future’s labs. Piltch and Daisy Hampton, founder of ‘IncludingYou’, met in-person at Future’s New York office to build a desktop PC. Afterwards, Tom’s Hardware donated several more computers to ‘IncludingYou’ for students in need.

Zillah Byng-Thorne, CEO of Future PLC says: “Our portfolio of brands gives us the platform and opportunity to influence and inspire people and to encourage positive change. At Future, we understand the importance of fostering next generations of talent and that means ensuring children are equipped and prepared for the future.”

If you would like to donate a laptop or desktop computer to a student please click here to visit ‘IncludingYou’s’ donation page.

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