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Guardian chooses Seven Squared

Guardian News & Media (GNM) has announced that it will be joining forces with Seven Squared Publishing, specifically for the production of its commercially-funded supplements, microsites and advertorials.

This work is currently undertaken by GNM's in-house creative department, Guardian Creative.

Guardian Creative will continue to produce promotional publications in-house, such as the 'Guides to' booklets and the recent '1000 things to do for kids' series. Guardian Creative will also retain editorial control of all commercial publications and these will continue to be published under the GNM brand names.

Adam Freeman, Director, Consumer Media, GNM, said: "Seven Squared Publishing is a large, well-established customer publisher, which produces publications of the highest quality. Partnering with Seven Squared will enhance Guardian Creative's existing editorial and creative output, providing a more flexible and responsive publishing service and give clients greater access to innovative content solutions. The move will also enable Guardian Creative to provide a more cost effective and variable business model to GNM, as part of our cost review."

Announcements about new partners for Guardian Creative's marketing and creative advertising work will be made in due course.