Taylor will lead the editorial strategy of the site, as well as managing its content. Taylor was most recently Digital Health and Wellbeing Editor for Hearst where she led the relaunch and editorial rebrand of NetDoctor.
Taylor joined Hearst-owned Zest in 2009, where she held various editorial roles before joining Cosmopolitan to edit Cosmo Body. She also, created and hosted a television series called The Cosmo Body Show.
Launched in 2000, NetDoctor is a trusted, authoritative and credible online information resource endorsed by physicians, recommended by health authorities and trusted by users and advertisers, says Hearst. The new website features healthcare and wellbeing features written by top doctors, health journalists, nutritionists and life coaches, aimed at helping readers take more control of their health.
Sharon Douglas, Group Publishing Director, Lifestyle Group, says: “Taylor has successfully managed the rebrand and relaunch of NetDoctor and knows how to package health and wellbeing content in an accessible, engaging way. We hold a trusted position with our readers and we aim to expand our engaged communities, which will not only benefit our audience but our business partners.”
Taylor Anderson, Editor of NetDoctor, says: “I’m delighted to have been given this opportunity. Health is top of the daily news agenda and with 22% of the population now self-diagnosing online, we are committed to offering even more trusted information to enable consumers to care for themselves, their families and friends.”
