The Digiday Video Awards, held at the Brewery in London on 6th April, recognise the most outstanding and inspired work in branded digital video, video marketing and video advertising across Europe. The “Upgrade your Mayonnaise” video campaign, created by Imagine for Heinz Seriously Good Mayonnaise, won the Best Advertiser in Video Award, a category which identifies the best brand and advertiser using digital video for branding, advertising, marketing, direct response and/or PR. The winning campaign ran across Immediate’s food portfolio, including BBC Good Food and Olive.
Imagine’s Creative Director Russell Willis, says: “We were up against some top quality competition and being recognised by Digiday is testament to the hard work and quality of video we are producing.”
