Travel media content company Ink, has announced the acquisition of all of the Business Traveller brands – media that serves the business travel community worldwide. This strategic acquisition includes its digital footprint, seven editions of the magazine, the events Cellars in the Sky and the Business Traveller Awards, and comes 2 years after Ink purchased and relaunched the brands in North American from its offices in Miami.
Ink says under its leadership, all areas of the Business Traveller will undergo a strategic transformation, including: enhanced digital presence - with a new global website, podcast, and a daily Business Traveller Television show - exclusive content and a wider reach thanks to its established international network of advertisers and consumers.
This acquisition comes at a pivotal time, added Ink, as spending on business travel rose 47% last year - to more than $1 trillion worldwide, and the market is projected to be worth close to $2 trillion by the end of this decade. Ink’s mission is to expand its digital and publishing portfolios, provide content and connect advertisers and travellers at every stage of the modern journey.
Business Traveller has been a trusted source of information and inspiration to its readership since its inception in 1976. With Ink taking over the Business Traveller brand in the U.S. two years ago, it has since been reimagined, refreshed and new digital channels added to reflect and lead travellers’ habits and lifestyles today.
The Business Traveller’s team, including CEO, Julian Gregory, will be joining Ink. Michael Keating CEO of Ink said: “We are hugely excited to be bringing all of the Business Traveller brands to Ink following the success of the title in North America since we took over in 2022. We have big plans to expand, reimagine and create new editorial, digital TV and Podcast content globally. Travel media is undoubtedly the last cohesive and growing audience for advertisers and brands today, and we cannot wait to unlock Ink’s huge international travel media network and audience to the Business Traveller brands.”
Julian Gregory, managing director of Business Traveller Magazine said: “As advertisers search for compelling ways to get in front of high value travellers today, we are finding that the demand for positive owned content, delivered on multiple channels, is greater than ever before. We relish this new adventure for the Business Traveller brands and we are already witnessing significant successes with the North American content reaching new audiences and levels of digital engagement.”
Business Traveller is distributed in top tier hotels, members clubs, airport lounges, and onboard leading global airlines.
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