TV & Satellite Week, TVTimes, What’s on TV, TV easy and Soaplife will all run the promotion for one issue each in consecutive weeks between February and the beginning of March. Readers of the magazines will have the chance to download 10 free songs from the Sky Songs music library, which contains over five million songs.
Mary de Cinque, senior marketing manager for the Connect TV magazines portfolio, says: “Our readers both trust and have a long association with the Sky brand. Through this partnership, we’ll be making them aware of the Sky Songs service as well as providing added value to their weekly read through the free music downloads.”
Justin Moodie, General Manager, Sky Songs adds: “We are pleased to be offering a taste of Sky Songs to IPC’s TV magazine readers. Sky has a long history of involvement with these TV related titles, ensuring a great fit in helping to spread the word about our recent move into music.”
The Sky Songs promotion will be highlighted on the covers of Connect’s TV magazines, as well as on its website whatsontv.co.uk.
About IPC Media
IPC Media says: “From January 2010, IPC Media is structured around three core audience groups: men – IPC Inspire, mass market women – IPC Connect, and upmarket women – IPC Southbank.”
About IPC Connect
IPC Media says: “IPC Connect’s brands provide powerful reach, with its magazines read by 53% of all mass market women – that’s ten million women – while its digital brands reach a further 2.4 million mass market women. Connect’s audience of mass market women are highly valuable and responsive main shoppers, responsible for the vast majority of UK purchasing decisions.
Connect serves its consumers in the following key sectors: Celebrity & Fashion, Lifestyle, Traditional, TV Entertainment and Real Life.
Connect brands include: Now, Look, Woman, Woman's Own, Woman's Weekly, What's On TV, TV easy, TVTimes, TV & Satellite Week, Soaplife, Chat, Pick Me Up, goodtoknow Recipes, www.goodtoknow.co.uk, www.whatsontv.co.uk, www.nowmagazine.co.uk, www.look.co.uk”
About Sky Songs
Sky says: “Sky Songs is an online music service with access to over four million tracks for download and every track is available via unlimited online streaming, and as mp3 files that can be downloaded and stored forever, for use on any mp3 compatible device. Sky Songs offers users unlimited streaming, plus download-to-own tracks and albums from £6.49 a month. Customers can also purchase additional music on a per-track or per-album basis from 65p and £6.49 respectively.
Sky Songs includes new release and back catalogue material from; EMI, Sony Music Entertainment UK, Warner Music UK and Universal Music Group, plus a range of independent labels and distributors – including the Beggars Group (representing 4AD, Rough Trade, Matador and XL Recordings), PIAS Entertainment Group (representing over 100 leading independent labels), Merlin The Orchard, IODA and VidZone Digital Media. Sky Songs is licensed by PRS for Music in the UK.”
