Launch: SevenDays

19th October will see the launch of a new weekly women’s magazine from Keesing Media UK.

Launch: SevenDays
Spike Figgett: “We at Keesing anticipate this new launch will give the ailing weekly category a shot in the arm.”

SevenDays is the UK’s first post-covid magazine launch, says Keesing Media UK. Focusing on positive life-enhancing features, fiction and puzzles, SevenDays’ content is tailored to deliver to its target readership a week’s worth of entertainment.

SevenDays is, say the publishers, the first weekly magazine launch for ten years and is the result of Keesing Media UK identifying a growing demand for puzzles during lockdowns and their aftermath along with healthy physical and mental lifestyle hacks and combining these with craft, cookery, quick reads, travel and UK-based things-to-do and places to visit.

SevenDays will combine the relatively new interest trends of mindfulness and self-health techniques with more traditional feature content plus puzzles in a weekly package.

SevenDays is aimed at a 45+ female mid-market readership.

SevenDays is the first weekly frequency launch in the UK from Keesing Media Group, one of Europe’s largest publishers of puzzle magazines and digital braintainment.

Keesing has partnered with PA and Practical Publishing (publishers of craft titles) to publish the first women’s weekly magazine in its 101-year history.

Spike Figgett, launch publisher and Head of UK Publishing at Keesing: “The old maxim was “launches are the lifeblood of the industry” and we at Keesing anticipate this new launch will give the ailing weekly category a shot in the arm and attract a new cohort of readers to a moribund market.”

“With this launch we are leveraging our core competency of puzzle magazine publishing whilst harnessing my own and my colleagues’ decades-long experience of working with weekly magazine readerships.”

Issue 1 launches on Tuesday 19th October and is distributed by Marketforce. Stockists include 5000 top independents (including Newspro retailers), Asda, Morrisons, Sainsbury’s, Tesco and Waitrose.

The launch will be supported by extensive instore promotions on news cubes and checkouts, newspaper ads with money-off vouchers and house ads across Keesing’s existing UK portfolio of titles, say the publishers.

The magazine will be edited by Siobhan Kielty.

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