As Time Out continues to expand its digital footprint globally, the magazine will complement the brand’s online presence, its social media and mobile channels as well as Live Events, say the publishers.
The first edition of Time Out Philadelphia marks the eighth title to join the Time Out North America portfolio, following magazines in San Francisco, Austin, Los Angeles, Miami, Chicago and New York (including Time Out New York Kids). Time Out is present in 108 cities across 39 countries.
The magazine will feature expert curation of all the best things happening in Philadelphia over the next three months – in the areas of food, drink, music, art, theatre, LGBT, comedy, shopping, hotels, travel and more for both locals and visitors to the city.
Time Out Philadephia’s content team collaborated on unique features with several veteran Philadelphia arts and culture writers including food writer Drew Lazor, music writer Patrick Rapa, long-time theatre critic David Fox and humourist/culture writer Monica Weymouth.
As part of Time Out’s Live Events program, locals can join the Time Out Philadelphia launch party on August 31 at The Field House in Philadelphia.
With a circulation of 75,000 free copies, the Time Out Philadelphia magazine will be available at local venues such as restaurants, bars, shops, cultural institutions, hotels and more spots around the city. For additional reach, Time Out branded street teams will hand out free copies of the magazine directly to consumers on August 23 and 24.
Christine Petersen, CEO of Time Out Digital, commented: “We are very excited to launch the Time Out Philadelphia magazine - our eighth U.S. magazine. For us, it is a successful formula to have strong digital, social, mobile and Live Events touchpoints, and adding print to that helps us strengthen our brand and drive our digital metrics. It also allows us to offer our advertisers increasing value and even more opportunities to connect with our unique audience as we continue to grow Time Out’s local, national and international footprint.”
Josh Middleton, Editor of Time Out Philadelphia, said: “We are thrilled to launch the inaugural issue of Time Out Philadelphia. Our unique content helps readers get the most out of their event planning this fall - and stay updated on restaurant openings, seasonal festivals and new projects from local artists and musicians that are worth seeking out. All of our channels - from digital, mobile and social to print - are here to inspire and enable our audience to enjoy this big wonderful city we call home.”
