Abacus provides a proprietary Customer Data Platform (CDP) and Digital Experience Platform (DXP) which may be used independently or combined to drive the entire content delivery process from content creation and production to delivery and audience analysis, says Naviga.
The company also provides a complementary set of services, including customer success consultancy and a subscription bureau for order fulfilment.
“We are happy to announce the addition of Abacus to the Naviga family,” said Scott Roessler, Naviga CEO. “Abacus brings award winning software that has been proven to help brands and communities grow engagement and revenue with personalised digital experiences. Combining this functionality with Naviga’s existing Content Engagement Platform will provide our customers with exceptional opportunities to provide targeted offers and relevant content driven by data insights across multiple channels.”
Al Bird, CEO, Abacus, said: “Abacus and Naviga share a common goal of delivering software that expands what our customers can achieve by leveraging audience data. Our platforms enable users to manage both their content and their audience in one digital solution. We are excited to join the Naviga team and work with them to deliver even more digital capabilities to our customers.”
This acquisition also further expands Naviga’s footprint across Europe. The combined business will be able to better deliver enhanced product offerings, extended service capabilities and broadened technical expertise to Naviga’s growing global customer base, says the company.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.