Fresh from launching its Fabled by Marie Claire beauty business, Marie Claire is revealing a design refresh from new creative director Phoebe Sing, beginning with the October issue out yesterday. Rolling out across print, digital and social media, the new aesthetic is more artistic, creative and colourful and reflects a cooler, edgier mood in luxury fashion. A raft of new contributors amplifies the creative approach, says Time Inc UK.
In addition, Marie Claire’s website is launching onto a new platform, which the publishers say will increase the premium feel and enhance user experience on desktop and mobile. New editorial pillars, including interiors and lifestyle, will extend the content offering, while improved signposting will enable visitors to more easily discover stories.
Marie Claire’s investment includes an expansion of the digital team including editors for fashion and beauty and a multimedia editor focused on video and visual content across the website and social platforms.
Justine Southall, Time Inc UK’s managing director, fashion & beauty, says: “Marie Claire is one of the most iconic media brands and with this investment we intend to double the website reach to more than 2 million unique users in the UK within 18 months. The new aesthetic conveys a modern femininity that will appeal to our smart and fashionable audience, while Marie Claire’s Think Smart, Look Amazing ethos and authentic storytelling continue to set us apart.”
The new-look Marie Claire is on sale now. The revamped website will go live on September 6.
