In addition to being updated with the latest facts, new to this edition is the ability for Two Sides members to create and print personalised copies for their own business use. Because the booklet clearly sets out all the facts about the sustainability of print and paper, says Two Sides, it’s an ideal way to impart the truth about the industry to staff, clients and potential clients. Two Sides hopes that members will find it to be a valuable sales tool with which to promote their business’ approach to the environment.
“The first Myths and Facts brochure, launched in 2008, was the first Two Sides publication and widely greeted with enthusiasm. It’s now back, updated to reflect the latest facts and, as personalised document containing a member’s company information, a perfect sales tool for informing clients how an organisation is approaching environmental issues and operating in a sustainable way,” says Martyn Eustace, Director at Two Sides.
Two Sides members can create a personalised copy of the Two Sides Sustainability booklet by either downloading artwork and printing themselves or by simply by uploading their own corporate imagery and text to the Two Sides website, www.twosides.info, and choosing whether to have printed booklets delivered on paper provided or on their own supplied paper.
About Two Sides
Two Sides says: “Two Sides is an initiative (created in 2008) by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Today there over 200 members. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.”
