The figures for January follow continued strong audience growth in the second half of last year according to the latest official ABC figures released this week. They show 17% annual growth in the average number of daily unique browsers between July and December, says Newsquest.
Mark Smith, Newsquest’s Digital Director commented: “We’re delighted that increasing numbers of local people are consuming our content across smartphone, tablet and PC. As a result more and more local businesses are advertising online with Newsquest because they know that we have a genuinely local audience who they can target with our sophisticated data driven advertising packages.”
“February is also shaping up to be a record month and with more development on our websites due for delivery over the next few months we’re confident we’ll attract even more users and importantly deepen their engagement.”
