Nursery World China will be published monthly by Chengdu-based SFW Group in co-operation with Sichuan Far East Standard Investment and Management (“SCFESI”), which has been set-up to bring international business projects to China and specially Sichuan province, under licence from Haymarket Media Group.
The first 100-page simplified Chinese issue of Nursery World China will be cover-dated May 2012, have a print run of 10,000 copies and be priced CNY18 (US$2.85) on newsstands. However, a significant part of the circulation will also be sent directly to individuals working in the early years and childcare sector. Drawing on the UK’s expert knowledge developed over the publication’s 87-year history, Nursery World China will have the same mix of news and features as the UK edition and give readers in China an insight into the latest practice and policy from overseas.
Beth Pedersen, Publishing Director of Nursery World in London, commented: ‘We are delighted to be launching our first licensed edition of Nursery World in China. To have the opportunity to reach the early years market in a different country with our expertise and knowledge is very exciting. We look forward to exploring further opportunities which extend from this in China and other countries.’
Xin Cao, CEO at SCFESI, said: ‘Learning is very important to our nation and recent years have seen rapid growth in the early years education and childcare sector in China. The industry here will benefit greatly from an independent source of news and information originating from the west, which will help both those working in the sector and parents who want to ensure the best possible start in life for their child as they look to combine the best of local and international education practices.’
Edward Marr, Head of Licensing Development Asia at Haymarket, added: ‘We are very pleased to have launched our first licensed edition of Nursery World. Many b2b brands do not easily cross borders. However, a large part of Nursery World’s content is as relevant in other markets as in the UK, as education is universal to us all. We anticipate this will be the first of several international editions of the brand.’
