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OK! launches new monthly self-care package: The Beauty Edit

Celebrity and lifestyle magazine OK! yesterday launched the Beauty Edit, a new monthly beauty box, curated by OK!’s in-house team of beauty experts.

OK! launches new monthly self-care package: The Beauty Edit
Caroline Waterston: “The Beauty Edit provides a bit of sparkle through the postbox every month.”

The first box contains £65 worth of beauty products for £15, says OK!.

The Beauty Edit is the brand’s first product extension aimed to deepen its connection with readers.

The first Beauty Edit includes Percy & Reed’s Wonder Balm; Murad’s Night Fix Enzyme Treatment; Balance Me’s Vitamin C Repair Serum; Dr. PawPaw’s Outrageous Orange Lip Balm; a fragrance by PDM and a Barry M Crystal Rock nail polish.

There will be three subscription packages available: monthly (£15 a month), a 3 month subscription including a VIP magazine (£14 a month), and a 6 month subscription including two VIP magazines (£13 a month).

Group Editor-in-Chief for Magazines and Supplements, Caroline Waterston said: “The Beauty Edit provides a bit of sparkle through the postbox every month and a chance for us all to feel a little bit more Hollywood! We at OK! know the industry secrets - what products the country’s best makeup artists swear by, and what brands our glamorous celebrity friends couldn’t live without. The Beauty Edit shares those secrets and that insider knowledge to a community of beauty lovers.”

The Beauty Edit will be available from 16 November, with users being able to purchase the box online at ok.co.uk/beauty-edit and will be delivered in time for Christmas, say the publishers.

Maureen McDonagh, Chief Customer Officer at Reach plc said, “The Beauty Edit is just one of the ways we will be deepening the relationship with our OK! customers with things they love.”

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