This is a new role at Readly - as the business looks to strengthen partnerships as part of its business strategy.
Hanlon’s role will look to grow the partnership universe at Readly in terms of sectors, numbers and geographical reach. As his position leading partnerships, he will negotiate the large strategic partnerships as well as oversee the business development and account management of partners in their individual territories, says Readly.
Rob Hanlon, Global Partnerships Director at Readly, said: “It’s an exciting time to join Readly as the business continues its rapid growth. Partnerships is a major strategic focus for Readly and an area that I am looking to grow throughout our core markets in Europe and beyond. With our selection of 5,000 quality titles we can appeal to a wide variety of demographics, providing a good fit for a multitude of companies.
“There is great potential for the growth of Readly partnerships. Digital music, film and audiobook partnerships are already in place with many businesses looking to use content as an engagement tool - and with our high quality trusted magazine content we provide the perfect solution for digital reading. We also see opportunities with partners looking to increase user revenue through subscriptions; publishers wanting to provide interesting offers to their readers; reward providers offering subscriptions for reward points; and overall brand building. And with more than 25 billion data points we are looking to provide partners invaluable insights into their customers and their content consumption.”
With over 15 years’ experience in partnerships, Hanlon joins Readly from his role as Commercial Director at Easyfundraising, one of the largest UK affiliate publishers. The role saw him managing the partnerships and marketing teams for the shopping platform with over £250m shopped via the platform every year. Hanlon’s career in partnerships began in the music industry, leading to his role as Head of Partnership Marketing for Warner Music Group. He then progressed to running business development and partnerships at subscription businesses LOVEFiLM and Amazon Video.
Hanlon continues: “Readly’s breadth of portfolio ensures we can add value with partnerships within most sectors, but in particular: telcos and other utilities, device manufacturers, travel, finance, reward providers and FMCGs."
You can find out more about Readly in our Publishing Services Directory.