The first is an A5 mini-magazine called Your Membership, which is tasked with engaging members of The Co-operative Group and encouraging them to trade across the wide range of Co-operative businesses, from food, travel, pharmacy and electrical, to banking, legal services, insurance and funeralcare. The mini-magazine, which offers regional content via multiple versions, is mailed to two million members on a quarterly basis.
Anne Byrom, Direct Marketing Manager at The Co-operative, says, “It was a natural choice for us to partner with River again to produce these titles. They understand our brand so well and we feel they reflect our own ethical values of openness and honesty, as well as providing the service and quality we always look for in our partners.”
Three editions of The Co-operative Magazine have also been commissioned for Midcounties Co-operative, Midlands Co-operative and The Southern Co-operative. The title is distributed to over 300,000 members twice a year. Finally, on the back of working with The Southern Co-operative on their member magazine, River has just produced a new internal magazine for their 4,000 employees. The twice yearly title, which has yet to be named in a competition set to colleagues, will keep employees informed and encourage them to get more involved in the business and their local community.
River also continue to produce two travel titles for The Co-operative Travel Trading Group, Traveller and Sailaway, which are each distributed three times a year to Co-operative travel and cruise customers. Client Services Director Dawn Hall says, “We have gained extensive understanding and insight into The Co-operative brand and its range of businesses over the last five years, and are really excited to have the opportunity to develop our partnership and apply our experience into new products and new areas of the business.”
