Powered by Stylist, one of the UK’s leading media brands for Millennial and Gen Z women, Think Stylist will give brands and companies access to its understanding and monthly network of 5 million women, to decode emerging trends, cultural insights and attitudes of this cohort, added the publisher.
The dedicated agency launches with a new white paper: This is 30, which explores the attitudinal attributes of 30-year-old women, as the final cohort of Millennials embrace the milestone age.
In the wake of a global pandemic, the publisher says This is 30 sheds light on the evolving ambitions and goals of today’s women, following a decade of profound change. From challenging societal benchmarks to navigating their way through a complex society, the report delves into the minds of 30-year-old women.
Alice Flannery, associate insight director, Think Stylist said: “Turning 30 has always been a milestone age but the ticking clock for women at 30 today is no longer to just marry and have children but to do absolutely everything they can in life.
“In the wake of a global pandemic, climate crisis, and economic challenges, there has been a seismic shift in generational attitudes and Gen Z and Millennial women are redefining this truly transformational decade but feeling immense pressure as they do.”
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