The six-month ad campaign - which kicks off this Friday 10th July - features tailor-made creative across print, online and digital editions designed by the advertising team at Dennis Publishing.
The campaign will see print ads run in the UK edition of The Week, The Week app and high impact display ads on TheWeek.co.uk to support the bespoke activity.
A media first in the UK, 160,000 copies of US edition of The Week will be delivered to UK subscribers, along with 12,000 copies that will be distributed at Canary Wharf on Friday 10th July, say the publishers. Handed out to commuters, the distribution of The Week US will include an American Airlines branded cover wrap and specially tailored content for UK readers.
The Week’s online portal, that boasts 2.2m unique users a month, will host a dedicated American Airlines content hub, with daily business news delivered to readers straight from Wall Street. The editorial team will generate bespoke content for the hub based on the news agenda of the day. Click here to see the hub.
The Business Briefing module, created by Dennis Publishing’s in-house developers, will also feature on The Week.co.uk and will be updated with UK business news every morning and from the US every afternoon, offering readers the ability to toggle between a digest of all the top business stories from across the pond. Click here to see the Business Briefing.
David Weeks, Executive Director - Head of Advertising, The Week UK said: “The partnership between American Airlines and The Week applies innovative, multi-platform thinking to a strong media campaign, showcasing perfectly how a brand can work in tandem with a media owner to achieve a truly creative campaign. It combines print, digital, events and a media first – it’s been a delight to work with American Airlines on such a ground-breaking partnership.”
Steve Davis, Director of International Marketing, American Airlines said: “We are keen to showcase our market-leading business class transatlantic product to high value individuals and The Week demographic fulfills that. As a pioneering airline that introduced the airport lounge concept and loyalty programmes to the aviation industry we are pleased to be the first brand to form a media partnership like this.”
