The issue’s success is testament, say the publishers, to its engaging editorial content and the inclusion of the annual 2-for-1 Gardens Entry Card and Guide.
The May issue of BBC Gardeners’ World magazine sold 164,576 copies on the newsstand, generating £1.4m in Retail Sales Value (RSV), an increase of 6.3% YoY. The magazine's success was supported by an extensive trade marketing and promotional campaign, as well as a PR campaign that generated national television and print coverage, says publishers Immediate Media.
One of the standout features of the May issue is the reusable 2-for-1 gardens entry card and guide, which offers readers 2-for-1 entry to 416 gardens nationwide.
Catriona Bolger, managing director of BBC Gardeners’ World Magazine adds: “We were thrilled to see such a positive response from gardeners and garden visitors alike to our May 2023 issue. Once again, the appeal of the 2-for-1 Gardens scheme has been confirmed with readers recognising the great savings the card delivers at many of the country’s most beautiful gardens.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
