The awards, which took place on November 10 at The Brewery in London, recognise and reward excellence in all aspects of subscriptions marketing across 17 categories.
Dennis Publishing and IPC Media were the major winners on the night, each scooping an impressive five awards. The accolade for subscriptions marketing team of the year went to BBC Worldwide (pictured top) and there were also awards for Future Publishing, the National Magazine Company and TSL Education.
The awards ceremony was preceded by a full day conference attended by subscriptions, circulation and one-to-one marketing executives within the magazine publishing sector which blended practical and strategic sessions.
Presentations at the event included the unveiling of groundbreaking new PPA research which draws on pooled subscriptions data from leading consumer magazine publishers to provide a single, industry-wide view of subscription customers.
Nicola Rowe (pictured), Director of Circulation & Member Services at the PPA, said: “Subscriptions – whether in print or across digital platforms - are increasingly important to magazine publishers. The Customer Direct conference and awards provides a unique opportunity both to discuss best practice and reward those who are working hard to deliver excellence in the sector.”
The headline sponsors for Customer Direct 2010 are Air Business, Dovetail, Polestar UK Print, Quadrant Subscription Services and Royal Mail.
The winners
Best customer retention strategy
Sponsored by Circdata
Winner: IPC Southbank Titles – IPC Media
Highly commended: TSL Loyalty Campaign – TSL Education
Direct mail campaign of the year
Sponsored by Air Business
Winner: The Week – Dennis Publishing
Direct marketing campaign of the year - mixed media
Sponsored by Air Business
Winner: Christmas 2009 Campaign – Hachette Filipacchi UK
Insert promotion of the year
Sponsored by Swiss Post
Winner: The Week – Dennis Publishing
Off-the-page promotion of the year
Sponsored by Anderson Norton Design
Winner: Digital SLR Photography – Dennis Publishing
Best new launch promotion
Sponsored by OPT-4
Winner: The Knitter – Future Publishing
Best subscriptions promotion on a small budget
Sponsored by ESco
Winner: Online video content subscription ads – IPC Media
Best use of data
Sponsored by Alliance Media
Winner: TES Schools Direct – TSL Education
Best use of interactive media - best online campaign
Sponsored by YUDU Media
Winner: Website re-launch and supporting online activity, Magazinesdirect.com – IPC Media
Best use of interactive media - best email campaign
Sponsored by Adestra
Winner: PC Pro Email as an Acquisition Channel – Dennis Publishing
Highly commended: Christmas Campaign, Christmas Countdown & January Sales Emails – IPC Media
Best use of telemarketing
Sponsored by White Space Productions
Winner: Lead Generation Campaign – Dennis Publishing
Highly commended: Craft Title Winback Telemarketing campaign – Future Publishing
Creative Bravery Award
Sponsored by Royal Mail
Winner: Online video content subscription ads – IPC Media
Customer Service Award
Sponsored by Dovetail & Demographix & Subscriber Service Survey
Winner: Customers Are Forever – National Magazine Company
Customer Direct new marketer of the year
Sponsored by PFJ
Winner: Katy Ewins – IPC Media
Customer Direct subscriptions marketing team of the year
Sponsored by Datalytics
Winner: BBC Worldwide
Customer Direct magazine of the year – business
Sponsored by Dovetail Services
Winner: Farmers Weekly – Reed Business Information (pictured middle)
Customer Direct magazine of the year – consumer
Sponsored by Quadrant Subscription Services
Winner: Elle – Hachette Filipacchi UK (pictured bottom)
