Football Inc. offers a complete suite of services from content strategy and consultancy, multimedia and multi-platform content creation, social media strategy and execution through to live activations.
Whilst this is a new brand under which work of this nature will now sit, this is nothing new for FourFourTwo or Haymarket Network, say the publishers. The brand and the agency have produced work over the last decade for organisations such as UEFA, The FA, Manchester United, The London 2012 Olympics, Football Federation Australia, The AFC and the Premier League.
At brand level, the team have produced work regularly for core football brands such as Nike, adidas, Puma and worked with a number of football sponsors to bring their involvement in football to life through branded content.
Cormac Bourne, Client Services Director said: “We know what works because we know how football works. We communicate with fans, players, brands, governing bodies, clubs and agents every day. We have a 360 degree view of the game which gives us the authority to help you reach your targets.”
Andy Jackson, Global Commercial Director said: “Over the last five years we’ve seen a steady shift in the nature of our relationships with our commercial partners moving from advertising-led executions to content-driven programs. Our partners now have their own media channels and audiences to engage and so the conversation has naturally progressed to us becoming a content provider for them.
“The launch of Football Inc. is a reflection of that change in the commercial landscape allowing us to offer a media-neutral service to a core group of partners. Nobody knows and understands football like us or brings the insight we can bring having produced world-class football content for the last 21 years.”
Football Inc says it is able to offer global solutions for clients with football content production and distribution expertise based in Europe, Asia and Australia.
