Smart Arts is an “innovative” take on the high end arts scene, covering everything from jewellery to furniture, travel and technology, and will be a definitive briefing on the synergy between the worlds of luxury and art.
Key features of the first issue include:
• The collectors refining the art of philanthropy - Bettina von Hase meets two business titans who are leveraging their art collections for the greater good
• The sculptors shaping high-end jewellery – Vivienne Becker looks at the latest collaborations between the luxury industry and the arts
• The designers conjuring fairytale furniture - Emma Crichton-Miller on the designer artists telling stories through furniture
• Napa Valley’s nascent art scene - Josh Sens on how galleries and design-driven hotels are enriching Napa Valley’s offering
The Smart Arts issue of How To Spend It has been designed to create a compelling luxury environment for high-end luxury advertisers such as Louis Vuitton, Cartier, Van Cleef & Arples, Ermenegildo Zegna, Christian Dior as well as attracting advertising support from the arts including Bloomsbury, Fine Art Society, Art Dubai and Robilant+Voena.
The magazine goes on sale on this Saturday 20th February, free with the FT Weekend, and be replicated online on howtospendit.com. It is supported through a marketing campaign across FT titles with a creative featuring the front page of the issue - an exquisite fashion pas de deux, titled 'Dance Me To The End Of Love'. The corresponding video, which will be available on the website on Saturday, is now available for preview on the FT’s YouTube channel, www.youtube.com/user/FinancialTimesVideos
