According to Future Publishing: At a time when it has never been more important for advertisers to demonstrate the return on investment against their marketing spend, the 168-page, coffee-table masterclass in performance advertising showcases campaigns from every part of Future’s market-leading portfolio of digital & print titles and events. Future Proof is available to view here.
Malcolm Stoodley, Future's London Sales Director, says: “Demonstrating ROI is at the heart of everything we do. Future Proof provides robust evidence of advertising effectiveness, and at the same time it provides inspiration for how clients can seamlessly leverage our multi-platform brands across print, digital, social media, experiential or iPAD to drive their business forward.”
Future Proof puts Future firmly at the heart of some of the most effective brand and sales-driven activity of recent times. It throws open campaigns including Dell’s Future-assisted fight-back against Apple for the hearts of designers, Renault’s cutting-edge push for its electric car range through Future’s iPad magazine T3 and Warner Bros’s successful drive to establish its Arkham Asylum as one of the most-anticipated superhero games of all time.
Also featured are the ruthlessly effective multi-platform performance Future campaigns for brands including Ford, Mercedes, LG, Halfords and 20th Century Fox, with a wealth of data to support Future’s belief that its audiences are some of the most passionate and affluent an advertiser can reach.
Future Proof’s case studies break down the challenges our advertisers faced, the multi-platform execution, the insight gathered and the return - from sales or social word-of-mouth to brand equity.
Malcolm adds: “Future Proof not only demonstrates the catalytic effect our audiences have in generating fame and sales for a brand, but also the wider amplification effect we have among the mainstream. It is part of an ongoing initiative to demonstrate that, at Future, we understand our clients’ strategic challenges and deliver demonstrable long-term business results for our partners.”
