Isobel, a well-known name in the homes market, is renowned for her strong vision and creative innovation. She joins Media 10 with an unprecedented legacy of editorial expertise which includes overseeing the UK’s biggest-selling homes magazine, website and social-media following, including editing Ideal Home magazine at its peak. She brings her unrivalled experience and a deep understanding of the Ideal Home audience to the Show’s feature content, says Media 10.
This is the first time in the show’s history that an Ideal Home magazine editor has brought their creative vision and in-depth knowledge of the Ideal Home audience to lead the editorial content of the live event itself. Isobel will work closely with the event team, to further enhance the visitor experience and introduce new and exciting content and brand partnerships to the events.
Lee Newton, CEO at Media 10 comments: “During her Ideal Home Editorship, Isobel drove copy sales up to levels not seen since, because she knew exactly what her readers wanted and ensured it was delivered every time. Events are no different to magazines in this regard, so employing Isobel to edit our show content is an obvious step. We are very excited to be working with her to deliver even more value for our visitors and to continue growing the brand in the UK and overseas.”
Isobel McKenzie-Price comments: “It’s so exciting to be working with a totally immersive experience like the Ideal Home Show, the iconic event in the Homes calendar for over 100 years - especially as the 2017 homes audience is more demanding and design-savvy than ever before. We want to make this year’s event the best ever, offering visitors amazing, dynamic and innovative 360° content that is memorable and inspiring, fuelling their improvement projects and giving them the confidence and expertise they need to create the home of their dreams.”
