The alliance will offer Lineup’s suite of AdPoint products and ad serving platforms for media owners across the Nordic region, with Gothia offering a range of tailored services to customers through installation, training, system integration and on the ground support.
The affiliation between the two companies provides a strong complement of tailored media systems and responsive, local customer support to users across Sweden, Denmark, Norway and Finland.
Michael Mendoza, CEO, Lineup Systems comments: “We recognised the need for leading edge ad solutions in the dynamic Nordic region and we knew that, as an established and respected consultancy, Gothia would make the perfect integration partner for Lineup. They understand the performance that our products are capable of delivering.”
Jörgen Stock, co-owner of Gothia and responsible for Gothia Mediahus comments: “We had been looking for an advertising system that could fulfil the requirements of a modern media house for quite some time. When we encountered AdPoint we found what we had been looking for. We are very proud to be system integrators for Lineup in the Nordic region.”
About Lineup Systems
Lineup Systems says: “Lineup Systems is an innovation led company, specialising in the development of digital advertising management, media solutions and services.
Lineup Systems’ products are installed across 26 countries in 19 languages, and support more than 2000 advertising users and 96 of the world’s leading publishers in achieving their goals. Over 300 print and online titles rely on Lineup Systems’ solutions for their advertising, planning, editorial, pre-press and content management needs. Clients include Metro International, Time Out London and New York, The VICE Group, Archant, Village Voice Media Holdings and Abu Dhabi Media Company
Lineup Systems’ team is drawn from a variety of international advertising backgrounds, representative of the print, digital and broadcast channels that the company supports, ensuring that industry expertise is the cornerstone of the business.”
