Magnetic says The Spotlight Awards recognise and reward advertisers and their agencies for highly effective campaign planning and execution in partnership with magazine media brands.
The entries were judged in two sessions by their experienced panel: Kayley Cracknell, head of advertising, Ovo; Phil Smith, director General at ISBA; Jenny Sowerby, director of marketing (UK & Europe), Sandals; Matt Bourn, director of communications, Advertising Association; and Sajeeda Merali, CEO, PPA.
The winners will be revealed at the Spotlight Awards drinks, at The Vaults, Charing Cross from 4pm Thursday 23 November.
Magnetic have announced the shortlist for this year’s Spotlight Awards as follows:
BEST USE OF DIGITAL
- Essence Mediacom with The Great British Fix Up for eBay
- Bringing events to life in Dubai for Dubai Business Events
- PHD with Volkswagen ID. Buzz for Volkswagen Commercial Vehicles
- Spark Foundry with Clarins Super Restorative for Clarins
- The Story Lab with Very Joyful Style Jump Start for Very
- Wavemaker with TfL sparks new trips for Transport for London
BEST USE OF PRINT
- Join the Woodland Trust, The Woodland Trust
- M/Six and The&Partnership with Lexus RZ Launch for Lexus
- OMD with Making Christmas UnBEARlievable for Lidl
- PHD with ‘A Little More Conversation’ for Warner Bros. Discovery
- Wavemaker with Converting heavy TV viewers…FAST! for Pluto TV
CAMPAIGN FOR GOOD
- Pride Love Stories for Ralph Lauren
- Join the Woodland Trust for The Woodland Trust
- MG OMD with Every Story Matters for The Covid 19 Inquiry
- Omnicom/OmniGOV with BEIS Government Energy Saving – Help for Households for HM Government
- Zenith with Ditch the Doily for Macmillan Cancer Support
CONTENT PARTNERSHIP OF THE YEAR (OVER £100K)
- Essence Mediacom with The Great British Fix Up for eBay
- M/Six and The&Partnership with Lexus RZ Launch for Lexus
- Mindshare with Make a Style Statement for M&S
- OMD with A Little Piece of Warmth for Werther’s
- PHD with Volkswagen ID. Buzz for Volkswagen Commercial Vehicles
- Wavemaker with Becoming the Nation’s Gut Health Coach for Activia
- Wavemaker with Schwarzkopf Oleo Intense for Schwarzkopf
- Zenith with Ditch the Doily for Macmillan Cancer Support
CONTENT PARTNERSHIP OF THE YEAR (UNDER £100K)
- Love Sugar Science with Christmas 2023 for Park Christmas Savings
- PHD with ‘A Little More Conversation’ for Warner Bros. Discovery
- Spark Foundry with Clarins Super Restorative for Clarins
- the7stars with Sandals, leading the way for Sandals
- Wavemaker with Heroing Avon’s Anew Power Eye for Avon
Magnetic says its Client of the Year and Agency of the Year awards will be revealed on the night.
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