The new look is designed to work across all its platforms and is the first major re-evaluation and redesign since 2006.
The new issue of BBC Wildlife will be on sale from October 21st priced at £4.99.
Launched in 1963, BBC Wildlife is a celebration of the natural world. The new issue will, say the publishers, be packed with fascinating and informative features from around the world written by experts, the latest science and conservation news, expert guides to help readers better understand the wildlife on their doorstep, and opinion pieces relating to controversial issues of the day. The magazine is also introducing two new columnists, BBC Autumnwatch presenter Gillian Burke, and author Lucy Cooke, who will be taking a sideways look at the females of the species.
The redesign is accompanied by a marketing campaign across print, social media and online, and supported by retail promotions.
Editor Paul McGuinness adds, “For the latest stage in the magazine’s evolution, we worked with design consultant Andy Cowles to maximise the strength of the brand and showcase its world-leading content. We’re lucky to have access to the best writers and photographers, and the leading scientists and conservationists, which is what makes BBC Wildlife the best wildlife magazine in the world – and it just got even better!”
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