The magazine will reach six million international passengers travelling on the Branson-backed airline and increased the number of passengers that Ink reach via their inflight magazines for 27 airlines around the world to an audience of over 800 million, say the publishers.
Ink selected actress Annabelle Wallis to debut the new look Vera, which will also feature other A-list star interviews, travel features, destination reviews and tips from across the Virgin Atlantic global route network.
The re-launch of the Vera magazine is the first phase in a deal with Virgin Atlantic which will see Ink manage a number of its passenger touch-points creating advertising, sponsorship and sampling opportunities for agencies and brands across inflight entertainment (IFE) and ambient advertising opportunities on its aircraft and in Virgin Atlantic’s Clubhouse lounges.
Claire Bennie, Editor of Vera, said: “The overhaul of the magazine has seen a new look and feel implemented, as well as a restructure of its editorial content. In keeping with this dynamic brand, its focus is now on upbeat entertainment and lifestyle content, and is unlike anything else currently in the inflight market.”
Ink CEO Michael Keating added: “Vera is accessible to Virgin Atlantic’s six million global customers every year. Inflight travel media is a unique opportunity to reach a captive and growing market – something that is unparalleled in any other print medium.”
