Simon was formerly Head of Digital Operations at iProspect, Senior Solutions Engineer at BlueKai - where he was part of the team that launched its data management platform into Europe - and global DMP Lead at Oracle. He also co-founded Silver Bullet Data Services; a specialist organisation helping brands and publishers to securely maximise the value of their first-party data.
With two decades of experience, says Optable, Simon has an impressive track record in using data to power business objectives and improve customer experiences. He will act as a bridge between product and sales teams at Optable.
Brad Jeffrey, Optable’s VP, North America Sales was previously Managing Director, Canada at Index Exchange. Optable says that his deep knowledge of ad tech and his passion for strategic partnerships and innovative solutions will strengthen Optable’s growing commercial team in North America.
James Prudhomme, CRO at Optable, says: “Always solution-orientated, Simon and Brad excel at providing clarity and understanding when it comes to use of first-party data in advertising. We are delighted that they have joined our team to help the industry embrace the data clean room approach for effective planning, activation and measurement.”
Brad Jeffrey comments: “The interoperability of Optable’s solution is truly ground-breaking and I look forward to bringing it to more partners to supercharge their communications.”
Simon Theakston says: “I have long admired Optable’s mission to bring greater transparency to the ecosystem as we enable secure data collaboration. Never has it been more important for marketers to harness the power of first-party data through collaboration with partners in secure data clean rooms.”
Vlad Stesin, Optable’s Chief Strategy Officer and Co-founder adds: “It is possible for companies to share data safely without violating user privacy, via the interoperable, frictionless collaboration embedded within our product. As Optable continues in its mission to securely connect the world's audience data, we are thrilled to bring both Brad and Simon on board to introduce more clients to the possibilities and the potential.”
Optable helps clients to analyse overlapping audience data and to inform campaign strategy and post-campaign measurement, enabling them to target without cookies in a privacy first world. Its user experience is designed for ad ops, media planners and marketers through a simple UI, enabling safe and privacy-preserving audience analysis as well as direct activation capabilities, says the company.
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