The deal aims to provide support for Business Media publishers as they increasingly expand their focus on exhibitions, conferences and live events.
The organisations have agreed to co-operate on a host of cross-association benefits, including joint events and initiatives, and to share relevant research and insight. Member companies will also benefit from discounted rates at affiliate events.
Barry McIlheney, CEO of the PPA, said: “I am really pleased to announce our affiliation with the AEO. The link between Business Publishers and the events sector is already well-established, but through this agreement we can help members further develop their businesses in this increasingly key area.”
Karim Halwagi, CEO of the AEO, said: “There is a great level of symbiosis between publishing and event organisation, and for this reason it is our wish is to greatly enhance the value that we provide to our respective members. I greatly look forward to working with the PPA.”
