The May issue, which is on sale now, contains opportunities throughout its pages to bring its content to life with the free Blippar app, including exclusive video content, galleries and competitions.
See the YouTube video of the interactive issue.
In addition the issue also carries dynamic and engaging blippable ads and advertorial for the likes of LG 3D TV's and Taylor Made Golf clubs.
The monthly magazine, which focuses on the latest gadgets and must-have consumer technology, has a circulation of over 80,000.
Previous titles to partner with Blippar for interactive issues include IPC Media’s Nuts and Future’s Total Film. In February Blippar launched Blipp to Buy, its service for media owners to monetise purchases made through the app of products featured in their editorial or advertising.
Stephen Shaw, Opportunities Director for Blippar, responsible for building partnerships with publishers and media owners said: “Publishers are increasingly appreciating the potential for our platform to make their magazines more exciting, engaging and interactive for readers. But more than just providing off-the-page reader-tainment, Blippar provides a bridge to connect readers to publishers' and advertisers' own digital content platforms be it desktop or mobile websites for further brand engagement and richer product experiences."
“We can even enable to readers buy the products they’re reading about with a couple of touches on their smart-devices, but critically all interactions and click-throughs are underpinned by blippar's bespoke analytics and reporting platform reported. This is a hugely powerful platform for publishers and very appealing to readers who are naturally interested in cutting-edge technology like ours.”
About Blippar
Blippar says: “Blippar is the first image-recognition app for smart devices targeted at media and brand-customer interaction. A free-to-download app, Blippar opens up in camera mode and becomes a single, magic 'lens' through which your favourite newspapers, magazines, products and advertising in the real world are instantaneously recognised and 'unlocked' for additional content and fun, informative digital experiences. Blippar app is available for free in the Apple App Store and Android Market (selected handsets only).”
