With a host of tailored regional offerings in Asia, Europe and the U.S., and an international portfolio of events, The Wall Street Journal is the first international news organization to offer a global subscriber loyalty program, say the publishers, Dow Jones.
WSJ+ is a free addition to Journal subscriptions, and was launched initially last September to U.S. subscribers with a host of hand-picked offers and invitation-only events designed to bring Journal content to life. From WSJ+ Talks featuring top Journal editors and the likes of U.S. basketball star Russell Westbrook and former Federal Reserve Governor Jeremy Stein; to newsroom tours and private film screenings, WSJ+ members can enjoy an eclectic range of experiences and offers, designed to appeal to a wide range of interests and passions.
As well as now offering regional events and offers specifically for subscribers in Asia and Europe, including discounts at partner hotels worldwide and the chance to win luxury getaways, the WSJ+ program includes global offerings such as complimentary access to Evernote Premium; free e-books from HarperCollins Publishers; and a range of international events including panel discussions and exclusive wine tastings.
“We’ve had an outstanding response from WSJ+ members since we launched in the U.S. last September, and the roll-out of this, the first ever global program, means subscribers around the world can benefit from our rich and varied offerings, wherever they happen to be”, said Katie Vanneck-Smith, chief customer officer and global managing director of Dow Jones. “Affinity with our brand and journalists is the bedrock of our engagement with readers, and it’s an invaluable key to cultivating a powerful membership community”.
WSJ+ membership benefits can be found on www.WSJplus.com. Subscribers will also receive a weekly newsletter. Updates and news about events are available by following @WSJPlus on Twitter.
