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Your Horse Live launches first ever virtual event

For the first time in its 17-year history, Bauer Media’s Your Horse Live event took place in a virtual format.

Your Horse Live launches first ever virtual event
Emma Bedford: “We’ve been overwhelmed by the support from our consumers and the equine industry.”

The free event, which ran 6-8 November, was hosted on its existing website platform which had been overhauled and changed to fit the virtual events consumer and exhibitor needs and to enhance the virtual show experience.

Visitors got the opportunity to see demonstrations and Q&As with top riders, filmed exclusively for the event, get expert advice and shop.

Guests were able to view an interactive digital map directing them to the BETA Arena, Virtual Shopping Village, Rescue Village, Clipping and Turnout Zone, Country & Stable Arena, Horseboxes and Advice Room.

In addition, there were Q&As with the stars, including Carl Hester, Geoff Billington, Ben Atkinson and Jason Webb, as well as a look behind the scenes on the yard with top show jumper Jay Halim.

Visitors could also take a walk down memory lane by viewing some classic clips from the event over the years.

Commenting on the event Emma Bedford, Equine Event Director said: “We know that this year is different and Your Horse Virtually Live will not be the same, but we have tried to bring a little bit of joy to a weekend in November. We’ve been overwhelmed by the support from our consumers and the equine industry. The team has enjoyed thinking of new ways in which to interact and build deeper relationships with our equine community.”