The rebrand taps into the power of the iconic Ideal Home name and creates a multiplatform proposition for customers and advertisers, says Time Inc UK.
The revamped IdealHome.co.uk is fully responsive across mobile and desktop. A new content management system delivers a premium feel and enhances user experience.
The website’s new Dream Big channel provides inspiration, practical planning advice and expert guides for bigger interiors projects to suit every style and budget, with before and after makeovers to offer further inspirational ideas.
Stewart Fox-Mills, digital commercial director of Time Inc. UK’s homes brands, says: “We have ambitious plans for IdealHome.co.uk and have invested in these upgrades to deliver a significantly enhanced website for visitors and advertisers alike. It is a high scale site, and with a much loved brand providing inspiration and advice to millions of customers, we are continually looking to improve what we offer.”
Ideal Home editor Vanessa Richmond says: “Ideal Home launched in 1920 to an audience hungry for ideas and advice on how to decorate and improve their homes. The magazine still leads the way now and it’s only natural that it becomes the nation’s go-to source of information and ideas online, too.”
The launch of the new website follows Ideal Home magazine’s complete design overhaul and refresh of the entire content at the end of last year.
