Now fully responsive, howtospendit.com has been optimised for mobile and the changing needs of its readership with an elegant new design and sophisticated content discovery, says the FT.
Central to the new offering, continues the FT, are search tools that cater to the website’s two primary user profiles: the reader who has a specific research agenda, and the one who wants a lean-back experience with a sense of serendipitous discovery.
As well as subject sections, there are three new content categories: Unforgettable Experiences, Things to Love and Personal Recommendations, each curated by the website’s senior editors. The personal recommendations by respected names from the worlds of fashion, travel, architecture, interior design, fine dining and the arts are a standout feature. The design of the popular Gift Guide – which features more than 800 inspirational ideas – has also been enhanced.
Gillian de Bono, editor of How to Spend It, said: “Readers come to us to be inspired, to find recommendations they can trust, and to discover exceptional experiences and beautiful things. Our new website will deliver actionable and engaging content that shares the core values of How to Spend It magazine, and, most importantly, users will have a great experience whatever device they are on.”
Chris Nardi, FT global luxury advertising director, said: “Much like the new FT.com, which launched last week, the new howtospendit.com has been developed on the back of extensive reader research and designed with our growing mobile audience in mind. How to Spend It sets the benchmark for luxury publishing and attracts a discerning, affluent readership that looks to us for inspiration and insights on all the latest trends. The advertising offering on howtospendit.com includes new ad placements and bespoke branded content solutions, enabling brands to place impactful and arresting campaigns in front of our audience in a beautiful and trusted environment.”
The launch of the new site is part of a continued investment in the successful How To Spend It brand, which has been part of the Financial Times for more than 40 years. Howtospendit.com was launched in 2009, and the iPad app was launched in 2011. The print edition is distributed globally with the FT 32 times a year.
